Bobby Borg
Lecturer in Music Industry, Music Industry

Bobby Borg, MCM is a former major label, independent, and DIY recording/touring/artist with over 30 years experience working along side the most respected musicians, songwriters, managers, producers, agents, equipment sponsors and A&R executives in the music industry. As a member and founder of several rock and alternative rock bands (some that have achieved multi-platinum selling success), he has toured the world extensively.

As an educator, Borg has served as the Interim Chairman of Music Business at Musician’s Institute in Hollywood, California, and as a lecturer of music business at institutions like University of Southern California, University of California Los Angeles and Berklee College of Music. Specializing in taking complex topics and simplifying them in easy-to-understand and practical terms, he was awarded (by students and staff) as “Distinguished Instructor.”

Borg is the author of four widely-read books published by Rowman & Littlefield on the subject of DIY marketing and music business: The Musicians Handbook (2003, 2008), Business Basics For Musicians (2014, 2020), Five Star Music Makeover (2016), Music Marketing For The DIY Musician (2014, 2020), Introduction to Music Publishing For Musicians (2021) and Personal Finance For Musicians (2022). He is also the author of over 1,000 magazine and blog articles for Billboard.com, Hypebot, SonicBids, Music Connection, Disc Makers, and Band Zoogle, and he currently runs his own YouTube channel which provides weekly business, marketing, and communication tips.

As the founder of Bobby Borg Consulting, Borg has also served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association where he created both business-educational and music-entertainment events for major corporations in Los Angeles. He currently coaches independent artists and music business professionals around the globe with the mission of helping them turn their art into a successful business.

A life-long learner, Borg holds a BA in Professional Music (with honors) from Berklee College of Music, certificates in Marketing Management, Project Management, and Instructor Development from UCLA, and a Masters degree in Communications Management (Phi kappa Phi) from the University of Southern California.

Borg lives in Los Angeles. His website is www.bobbyborg.com. He is very passionate and committed to helping you succeed! Email him at bborg@bobbyborg.com

Jonathan Beard
Lecturer, Music (electronic music), Music Industry
David Leaf
Adjunct Assistant Professor
Monica Chieffo
Lecturer in Music Industry
Tony Brancato
Guest Lecturer in Music Industry
Thomas Hodgson
Assistant Professor of Musicology
Tiffany Naiman
Director, Music Industry Programs, Lecturer Musicology and Music Industry
Robert Fink
Chair of Music Industry IDP, Professor of Musicology and Humanities

Explore Other Degrees

Conducting
Graduate study and training in choral, orchestral, or wind conducting
Ethnomusicology
The study of global musical traditions through performance training, research, and field work
Global Jazz Studies
Jazz performance and musicianship courses are paired with African American Studies
Music Composition
Mentorship in the creation and realization of music for concerts, opera, and visual media
Music Education
Preparation for music educators leading to a B.A. and teaching credential in just four years
Music History & Industry
Combining Musicology and the Music Industry minor for practical hands-on training with the study of music within the context of different societies, cultures, and theories
Music Industry
Industry professionals and UCLA faculty prepare students for music-related careers
Musicology
The scholarly study of the histories, cultures, and critical interpretations of music and music-making
Music Performance
Study and training towards professional performance careers in Western classical music