We focus not just on the “what” and “how” of this ongoing system-wide disruption and rebuilding.
We focus deeply on the “why?”, “why now?”, and “with what impact – financial, ethical, aesthetic – on which parties, separately and together?”
- Changing Core Revenues: The recorded music “business” peaked as a consumer-product business in 1999, and is rapidly being replaced by a data- and community-driven volume streaming set of parallel pipelines. This accelerating shift has disrupted both power and artist economics, and launched many new business models and re-aggregators.
- Changing Platforms: Software-as-a-service (SaaS) dramatically reducing the fixed up-front cost to begin new disruptive ventures – pushing hard on quirks and rituals of the music business IP rights
- Changing Power and Decisions: Decisions are muddled between equity streams to labels and aggregators versus the long-term health of artists.
- Non-Adjacent Innovation: Other sectors are expanding in areas that robustly engage with music. This “Music PLUS” arena is another area of innovation for music.