We began this project in 2017 with an eight-student project to explore music in Los Angeles, We interviewed and recorded 40 music professionals, ranging from club owners to long-time performers to artists new to LA to songwriters. Each held view of a very different Los Angeles.
Our core question started as how was changing technologies, esp. The growth in streaming, affecting live performance and communities. We became intrigued by the many Music Cities projects and conferences with other cities around the world. We spoke with music cities researchers and public policy folks in many cities, and spent a fair bit looking to the North with the people up in San Francisco, where gentrification has taken a large cut at their performing arts spaces and lifestyles.
We began to ask “what about LA”?
What is LA? What is happening in its diverse music cultures? How does technology impact clubs vs. large venues vs. festivals — and who is using changing tech well to embrace and remind its audiences? How are the various local music communities changing and embracing connecting technologies? How is our quirky confluence of music supervisors, co-writers, influencers, labels, and other power brokers affecting our new clubs, popups, and communities? LA is the city. Or is it the county? Do people in LA even know which LA they are in, or in LA at all? What is happening in West Hollywood vs. DTLA vs. the beach cities? Where our people migrating to as rents increase?