Innovating Music Podcast
Listen to innovators, change agents, entrepreneurs, creators, and researchers who all are making big leaps, nudging change, creating differently, or watching what is happening from a unique POV. Dr. Gigi Johnson from the UCLA Herb Alpert School of Music explores with our guests how tech is transforming how we create, collaborate, and create communities around music in a connected age — in our home towns and in communities across the globe.
Karen Allen helps decode and make simpler streaming music for artists on Twitch. Twitch is a live streaming service, bought by Amazon in 2014, and has 2.2 million daily broadcasters and 15 million daily average viewers. It is mostly gamers, but also has creative and music channels for its highly creative audience. Karen shares her own explorations in learning to use YouNow and now Twitch. She shares what fan bases are there and how this type of engagement is different than what artists might have from other platforms. She shares how you can learn further with her book and online class, Twitch for Musicians.
Guest: Karen Allen, Author, Twitch for Musicians
Karen Allen created Twitch for Musicians, a book and an online course now in its second edition that demystifies the process of producing and growing a channel on Twitch. She features artists on the InRotation channel on Twitch, produces the MarinaVMusic channel, and manages Megan Lenius, a top music streamer. She is also a strategy and business development consultant to tech startups in music and entertainment and has held executive positions at the RIAA, Mobile Ecosystem Forum, and TAG Strategic.
- Website: https://www.twitchformusicians.com
- Facebook: @twitchformusicians
- IG: @twitchformusic
- Twitter: @twitchformusic
- MarinaV on Twitch
- EmmaMcGann on Twitch
- Audible Magic rights management
- Open Broadcaster Software (OBS)
- Stream Labs
- Tablo Publishing
[20:01] “It becomes not television…it becomes this microcosm…”