Center for

Music Innovation

Future(s) of Music
in Los Angeles

Join us in 2019 as we connect conversations, research, and events around the forces changing music in Los Angeles and ways we can work together to expand opportunities in this diverse set of communities.

What we need and welcome:

  • Location, media, and event sponsors across the broad spectrum of LA and music
  • Nominations of locations and speakers at event convenings
  • Participation among many LA music communities for research interviews and collaborations
  • Diverse voices
  • Support of resources and funds

We welcome you to participate in this project, and want to start the conversation on how you might want to be involved.

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Future of Music in Los Angeles
Content for Humans About the Content of Humans
IN THE NEW YORK TIMES: "What is the sound of your DNA?” Spotify and Ancestry.com teamed up to create a tool to convert DNA sequences into Spotify playlists. Professors Tim Taylor and Gigi Johnson weighed in at the New York Times.
Gigi Johnson presents on music technology at Collision Conference
WATCH: Johnson presented on music technology with Ismail Elshareef, Head of Consumer Products, Ticketmaster and Yahoo Finance's Rob Pegoraro.
Join Our Center for Music Innovation E-Newsletter

Podcast:
Innovating Music

Get all our episodes on your favorite digital device by subscribing on one of these great services: Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube and at this link.

Technology is continuing to expand and transform music and our human systems around it.  The Innovating Music podcast, launched in 2017, launched to look at Innovation in Music from all sorts of angles and beliefs.  It has grown to looking at possible Futures in Music, both locally and globally. Some episodes are funny, some are deep in tech talk, and others are inspirational. Our Executive Director, Dr. Gigi Johnson, talks with start-ups, long-time industry leaders, new technology creators, artists, and others. Each shares how new technologies are transforming how we create, collaborate, and create communities around music in a connected age — in our home towns and in communities across the globe, plus in systems that connect these futures together.

So far, we’ve shared our digital fireside with innovative guests on topics ranging from virtual reality, blockchain, and streaming to finding love, intractable problems, trust and relationships, and unanswered questions in innovation.

 

Innovating Music Podcast Episodes

More Podcast Episodes
More Podcast Episodes
More Podcast Episodes
Future(s) of Music in Los Angeles | Innovating Music Podcast
Gigi Johnson invites listeners of this Innovating Music podcast to join in research, events, and conversations in 2019 on the possible Future(s) of Music in Los Angeles.  She discusses the Center's research so far in looking at tech's impact on live performance.  She mentions work in many other Music Cities to look at how to help their live performance ecosystems.
Beyond the Speakers | Innovating Music Podcast
Gigi Johnson, director of the Center for Music Innovation, interviewed Adam Moseley, a long-time producer/mixer/engineer who is exploring new adventures in spatial audio, mixed reality, and sound technologies. Among the topics he shares is how designing with his synesthesia led to his multi-dimensional "Sonic Field" perspective, beyond the speakers.
SF Music by The Bay | Innovating Music Podcast
Find all episodes on Apple Podcasts or at this link. We were joined by Maggie Weiland and Dylan Rice from the SF Entertainment Commission to talk about how they work

Tech Transforms Music

The UCLA Center for Music Innovation (CMI) explores how technology is changing how we create, consume, and collaborate around music — locally and globally. CMI faces outward and inward, creating programs and conversations between musicians, tech companies, labels, distributors, startups, and other music community members, as well as connecting these conversations with our own students and faculty.

Our projects around tech and music include:

  • The Lab, our next-generation marketing boutique music marketing lab, working with students who have completed our Internet Marketing and Branding for Musicians course
  • The Future of Music in Los Angeles events in 2019 (soon to be announced), a planned series of events with partners including the City of Los Angeles Cultural Affairs Dept., part of our Research Focus for this year and next.
  • Innovating Music, our half-hour podcast series found across all major podcasting services
  • Programs on issues including playlisting and future trends with SXSW Music, MusicBiz, and other industry conferences
  • Industry seminars on current music technology trends
  • Music 2020, a 2016 one-day conference with Digital Hollywood at the Skirball Cultural Center, to explore foretasted changes in recorded music, live performance, and community engagement

CMI is supported in ideas and connections by our Industry Advisory Council, which helps keep us at the cutting edge and connected with industry thought leaders. The Center also is supported by our Faculty Advisory Committee, including our three HASoM departments plus innovators from Theater Film and Television, UCLA Anderson, and Design Media Arts.

Message from the Executive Director
Message from the Executive Director

Tech transforms how we live, create, and work with music.  At the UCLA Center for Music Innovation, we explore how technology changes music’s social connections and systems — which changes us and our relationships around music.

This Center focuses not just on the “what” and “how” of Innovation around music, but also the “why?”, “why now?”, and “with what impact on which parties, separately and together?” from this system-wide disruption and rebuilding.

  • Why are creative and social changes happening?
  • How are these complex systems building and rebuilding?
  • How do our diverse belief sets and hopes affect changes we embrace in music?
  • How do we create together and separately based on these shifts?
  • How can we understand how others are re-crafting the business and community around us? Are we taking active or passive roles?  Can we take more active roles?
  • How do these changes affect us as people? How and where we work?  Our assumptions on creative tools?  Our assumptions about how we consume and are changed by music?  Our assumptions on how to study and teach it?
  • How can we re-understand local music and global systems?
  • How are shifts affecting music rippling through other sectors, changing how we experience—and expect to experience and create—culture and content? How might music be a Bellwether to other sectors?
  • How is the power shifting around music? What changes can we make NOW that will change music in 5, 10, even 25 years?

We welcome you to get involved.  Sign up for our eNewsletter or contact us.