Troy Carter
Dean's Advisory Board

Founder and CEO of Q&A

Troy Carter is the founder and CEO of Q&A, a technology and media company focused on powering the business of music via distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars, including Lady Gaga and John Legend. He most recently served at Spotify as its Global Head of Creator Services, overseeing the company’s growth strategy for artists and record labels. In 2017, Troy was also named Entertainment Advisor to the Prince Estate.

His interest in the intersection of technology and culture resulted in the formation of AF Square Investments. Early investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, Blavity, Gimlet Media, Thrive Market, PlayVs, and FazeClan.

Troy currently serves as a trustee for The Aspen Institute, Los Angeles County Museum of Art, and CalArts.

Explore Other Degrees

Conducting
Graduate study and training in choral, orchestral, or wind conducting
Ethnomusicology
The study of global musical traditions through performance training, research, and field work
Global Jazz Studies
Jazz performance and musicianship courses are paired with African American Studies
Music Composition
Mentorship in the creation and realization of music for concerts, opera, and visual media
Music Education
Preparation for music educators leading to a B.A. and teaching credential in just four years
Music History & Industry
Combining Musicology and the Music Industry minor for practical hands-on training with the study of music within the context of different societies, cultures, and theories
Music Industry
Industry professionals and UCLA faculty prepare students for music-related careers
Musicology
The scholarly study of the histories, cultures, and critical interpretations of music and music-making
Music Performance
Study and training towards professional performance careers in Western classical music
Music Performance Jazz
A highly selective M.M. program in partnership with the Herbie Hancock Institute of Jazz