A Hybrid Pathway into Music
and the Music Industry

The Bachelor of Arts in Music History and Industry was designed as a hybrid pathway to study the history and culture of music as an artform while also gaining practical skills required to meet the challenges of today’s evolving music industry. Building upon the Herb Alpert School’s existing Bachelor of Arts in Musicology and its popular minor in Music Industry, this new program combines practical hands-on training with the study of music within the context of different societies, cultures, and theories.

NOTEAs of Fall 2023, the Music History and Industry BA is closed for application. Students seeking a professional degree in Music Industry are encouraged to consider the new BA in Music Industry. Students interested in pursuing a music history-focused pathway into the music industry are encouraged to apply to the BA in Musicology and elect the Music Industry Minor.

Program Highlights:

  • Capitalize on L.A.’s prime position as a hub for global media, music production, and independent record producers/artist managers with an industry internship
  • Gain musical literacy and real-world hands-on training by taking a holistic approach to understanding music and the music industry
  • Craft a senior year capstone course that allows you to develop music industry focused projects under the guidance of faculty
Five Members of Dean's Advisory Board Named to Billboard's Power 100
When Billboard Magazine sat down to rank the 100 most powerful people in the music business, the dean’s board of advisors for The UCLA Herb Alpert School of Music was well represented. Billboard named Tom Corson (the board chair), Susan Genco, Jeff Harleston, Michelle Jubelirer, and Vivien Lewitt to the industry’s Power 100 list. Susan
Lily Zager and the Zager Band Bring New Sound to UCLA Campus, Iconic Venues
The Daily Bruin chronicles the travels of first-year music industry student Lily Zager out and about in Los Angeles.
Professor David Leaf's Book Named One of Top 2023 Rock Books
Next to Bob Dylan’s Philosophy of Modern Sound and Bono’s memoir (yes, that Bono), one of the top rock books of 2023 is David Leaf’s God Only Knows: the Story of Brian Wilson, the Beach Boys and the California Myth. Read the full story and watch the interview with Evan Toth.

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