Music History
& Industry

Bachelor of Arts

Your Pathway to the Music Industry

The Bachelor of Arts in Music History and Industry creates your pathway to study music while also gaining the practical skills required to meet the challenges of today’s evolving music industry. Building upon the Herb Alpert School’s existing bachelor of arts in Musicology and its popular minor in Music Industry, this new program combines practical hands-on training with the study of music within the context of different societies, cultures, and theories.

Program Highlights:

  • Capitalize on L.A.’s prime position as a hub for global media, music production, and independent record producers/artist managers with an industry internship
  • Gain musical literacy and real-world hands-on training by taking a holistic approach to understanding music and the music industry
  • Craft a senior year capstone course that allows you to develop music industry focused projects under the guidance of faculty

Music History & Industry Faculty

See All Music Industry Faculty
Livestreaming and Live Connecting with Dmitri Vietze | Innovating Music Podcast
A year ago, Dmitri Vietze launched a new thought leadership conference on music technology in Los Angeles, and had to move it with one day's notice. This year, he has moved his whole thought leadership with Music Tectonics online with virtual conferences and community gatherings. He shares his thoughts on crisis-driven shifts to music livestreaming, expanding new releases, and digital access, along with tidbits on intriguing companies in this current listen-from-home era.
Everything Old is New Again...with Ted Cohen | Innovating Music Podcast
This week on the Innovating Music Podcast, we are joined by Ted Cohen, who shared tales of doing things for the right reasons and seeing decades ago the dimensions of our current music streaming playlists and challenges. He talks about the genuineness of artists vs. overproduction in livestreaming and concerts, pricing the risks of new markets, scarcity, negotiations, how business challenges repeat, and how some people don’t see or know the past launches in their very own businesses.
Connecting the World - Portia Sabin, Music Business Association | Innovating Music Podcast
Music Business Association President, Dr. Portia Sabin discusses the ways in which the music business is connected as a community, and how aspects of the music business have been affected in light of the COVID-19 pandemic.

Explore Other Programs

Conducting
Graduate study and training in choral, orchestral, or wind conducting
Ethnomusicology
The study of global musical traditions through performance training, research, and field work
Global Jazz Studies
Jazz performance and musicianship courses are paired with African American Studies
Music Composition
Mentorship in the creation and realization of music for concerts, opera, and visual media
Music Education
Preparation for music educators leading to a B.A. and teaching credential in just four years
Music History & Industry
Combining Musicology and the Music Industry minor for practical hands-on training with the study of music within the context of different societies, cultures, and theories
Music Industry
Industry professionals and UCLA faculty prepare students for music-related careers
Musicology
The scholarly study of the histories, cultures, and critical interpretations of music and music-making
Music Performance
Study and training towards professional performance careers in Western classical music
Music Performance Jazz
A highly selective M.M. program in partnership with the Herbie Hancock Institute of Jazz