BA - The UCLA Herb Alpert School of Music

The Bachelor of Arts in Music History and Industry creates your pathway to study music while also gaining the practical skills required to meet the challenges of today’s evolving music industry. Building upon the Herb Alpert School’s existing bachelor of arts in Musicology and its popular minor in Music Industry, this new program combines practical hands-on training with the study of music within the context of different societies, cultures, and theories.

Program Highlights:

Capitalize on L.A.’s prime position as a hub for global media, music production, and independent record producers/artist managers with an industry internship
Gain musical literacy and real-world hands-on training by taking a holistic approach to understanding music and the music industry
Craft a senior year capstone course that allows you to develop music industry focused projects under the guidance of faculty

See All Music Industry Faculty

Mike Shapiro

Lecturer

Jonathan Beard

Lecturer, Music (electronic music), Music Industry

Adam Moseley

Lecturer

David Leaf

Adjunct Assistant Professor

Lecturer

Lecturer

Lecturer

Academic Associate Dean; Professor

Gigi Johnson

Executive Director of the Center for Music Innovation

Adjunct Professor

Lecturer

Adjunct Professor

Lecturer

Livestreaming and Live Connecting with Dmitri Vietze | Innovating Music Podcast

A year ago, Dmitri Vietze launched a new thought leadership conference on music technology in Los Angeles, and had to move it with one day's notice. This year, he has moved his whole thought leadership with Music Tectonics online with virtual conferences and community gatherings. He shares his thoughts on crisis-driven shifts to music livestreaming, expanding new releases, and digital access, along with tidbits on intriguing companies in this current listen-from-home era.

Everything Old is New Again...with Ted Cohen | Innovating Music Podcast

This week on the Innovating Music Podcast, we are joined by Ted Cohen, who shared tales of doing things for the right reasons and seeing decades ago the dimensions of our current music streaming playlists and challenges. He talks about the genuineness of artists vs. overproduction in livestreaming and concerts, pricing the risks of new markets, scarcity, negotiations, how business challenges repeat, and how some people don’t see or know the past launches in their very own businesses.

Connecting the World - Portia Sabin, Music Business Association | Innovating Music Podcast

Music Business Association President, Dr. Portia Sabin discusses the ways in which the music business is connected as a community, and how aspects of the music business have been affected in light of the COVID-19 pandemic.

Conducting

Graduate study and training in choral, orchestral, or wind conducting

MM/DMA

Ethnomusicology

The study of global musical traditions through performance training, research, and field work

BA MA/PhD

Global Jazz Studies

Jazz performance and musicianship courses are paired with African American Studies

Music Composition

Mentorship in the creation and realization of music for concerts, opera, and visual media

BA MA/PhD

Music Education

Preparation for music educators leading to a B.A. and teaching credential in just four years

Music History & Industry

Combining Musicology and the Music Industry minor for practical hands-on training with the study of music within the context of different societies, cultures, and theories

Music Industry

Industry professionals and UCLA faculty prepare students for music-related careers

Minor

Musicology

The scholarly study of the histories, cultures, and critical interpretations of music and music-making

BA MA/PhD Minor

Music Performance

Study and training towards professional performance careers in Western classical music

BM MM/DMA

Music Performance Jazz

A highly selective M.M. program in partnership with the Herbie Hancock Institute of Jazz