BA

Your Pathway to the Music Industry

The Bachelor of Arts in Music History and Industry creates your pathway to study music while also gaining the practical skills required to meet the challenges of today’s evolving music industry. Building upon the Herb Alpert School’s existing bachelor of arts in Musicology and its popular minor in Music Industry, this new program combines practical hands-on training with the study of music within the context of different societies, cultures, and theories.

Program Highlights:

  • Capitalize on L.A.’s prime position as a hub for global media, music production, and independent record producers/artist managers with an industry internship
  • Gain musical literacy and real-world hands-on training by taking a holistic approach to understanding music and the music industry
  • Craft a senior year capstone course that allows you to develop music industry focused projects under the guidance of faculty

Music History & Industry Faculty

See All Music Industry Faculty
Jonathan Beard
Lecturer, Music (electronic music), Music Industry
Gigi Johnson
Executive Director of the Center for Music Innovation
Robert Fink
Chair of Music Industry Minor; Professor
David Leaf
Adjunct Assistant Professor
Learning to Compose Virtually | Innovating Music Podcast
Technology transforms the way in which we view opportunities and often creates new ones. This week on the Innovating Music Podcast, we rethink learning and education in music with UCLA alumnus Akira Nakano, the President and Artistic Director of the Los Angeles Inception Orchestra. We look through the lens of applying virtual reality technology paired with original composition to the creation of educational programs that engage with local artist communities, and that bring music to underrepresented areas.
Bridging Fans to Livestreams | Innovating Music Podcast
Adaptation is key when it comes to technology and innovation. In this week’s podcast, we discuss how technology evolves to fit the ever-changing dynamic between artists and their fan-bases with Fabrice Sergent, the co-founder and CEO of Bandsintown. We look at new ways in which Bandsintown supports its artists with new features such as watchLive and a recent partnership with Twitch. We also discuss the shift in livestream viewing trends which have increased dramatically and what this means for artists and digital platforms.
Evolution of the Creative Workflow | Innovating Music Podcast
Sometimes circumstance sparks innovation when changing work environments require new solutions. This week on the Innovating Music Podcast, we talk with Michael Gitig of G-Technology from a new viewpoint on the workflow of creators, keeping the COVID-19 crisis in mind. We look at navigating creative processes and relationships through business and technology. We also discuss changes being made by creators and companies in light of the COVID-19 crisis and the lasting effects these innovations may have on future workflows and work environments.

Explore Other Programs

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Music History & Industry
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Industry professionals and UCLA faculty prepare students for music-related careers
Musicology
The scholarly study of the histories, cultures, and critical interpretations of music and music-making
Music Performance
Study and training towards professional performance careers in Western classical music
Music Performance Jazz
A highly selective M.M. program in partnership with the Herbie Hancock Institute of Jazz