A Professional Pathway
to the Music Industry

The new Bachelor of Arts in Music Industry is a leadership-focused professional degree which prepares students to transform the creative, entrepreneurial, and executive structures of the music industry. Designed from the ground up to center creativity, social justice, and experiential learning, the curriculum combines a rigorous introduction to the artistic, financial, and managerial skills necessary to succeed in the music industry with the critical and creative space to imagine changing it.

Program Highlights:

  • Learn from an innovative faculty of industry executives, research academics, experienced teachers and professional artists who represent today’s diverse, rapidly-changing music industry
  • Develop critical and ethical perspectives with courses on the history and culture of music, social justice and musical activism, and the global music industry
  • Capitalize on L.A.’s prime position as a hub for global media, music production, and independent record producers/artist managers with an industry internship
  • Craft a senior year capstone course that allows you to develop music industry focused projects under the guidance of UCLA faculty and industry mentors
Jenny Olivia Johnson Joins Musicology Faculty
Jenny Olivia Johnson has a … different artistic process than most. The musicologist and composer, who will join The UCLA Herb Alpert School of Music in Fall 2023 as associate professor of musicology, has always been known for mixing seemingly incompatible elements in her work.  By way of illustration, consider Johnson’s opera “The After Time,”
Doctoral Student Breana McCullough Connects Baroque Music and Native American Voices
McCullough has been an apprentice with the Baroque Chamber Orchestra of Colorado in 2022-23. She collaborated with the orchestra on their winter concert, re-envisioning a French carol to elevate indigenous perspectives.
They’re Changing the Music Industry (and Invite You to Listen)
When describing students and their work, it’s easy to fall back on words like “aspiring,” “hopeful” or even “amateur.” There’s the impression that they won’t be prepared to make a significant contribution until sometime in the future. That it won’t happen until after they receive a degree and secure a job that kicks off their

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