Elissa Ayadi
SVP of Fan Engagement and Digital Marketing at Warner Records

Elissa Ayadi is a proudly BIPOC LGBTQ+ Femme, currently serving as the Senior Vice President of Fan Engagement and Digital Marketing at Warner Records. She first broke ground as a recording studio and artist manager before transitioning to the start-up space. As an early employee of Machinima, the original gaming YouTube network, Elissa helped them become the second channel in history to cross 1 billion views. She was also a year-one employee of theAudience, the first multi-platform influencer agency working with creators like Madison Beer and Baby Ariel. Her innovative digital campaigns have taken home Webbys (#FreeMurdoc, Bjork/MOCA), Shortys (Halo’s Hunt the Truth, SeaNanners Twitter), Cannes Lions (Dove #RealBeautySketches, Gorillaz AR App), and more over the course of her career. At Warner Records, she oversees the digital world of artists like Dua Lipa, Saweetie, Ashnikko, and Bella Poarch.

Explore Other Degrees

Conducting
Graduate study and training in choral, orchestral, or wind conducting
Ethnomusicology
The study of global musical traditions through performance training, research, and field work
Global Jazz Studies
Jazz performance and musicianship courses are paired with African American Studies
Music Composition
Mentorship in the creation and realization of music for concerts, opera, and visual media
Music Education
Preparation for music educators leading to a B.A. and teaching credential in just four years
Music History & Industry
Combining Musicology and the Music Industry minor for practical hands-on training with the study of music within the context of different societies, cultures, and theories
Music Industry
Industry professionals and UCLA faculty prepare students for music-related careers
Musicology
The scholarly study of the histories, cultures, and critical interpretations of music and music-making
Music Performance
Study and training towards professional performance careers in Western classical music