Vivien Lewit is Global Head of Artists at YouTube. She directs a team of music ambassadors and experts in the fields of artist development, music and video distribution focused on executing strategies to support the growth of artists’ careers on YouTube. Vivien also oversees the company’s music content programming, including international live music events and special fan engagement activations. Before joining YouTube in March 2011, Vivien was an accomplished attorney in the recording industry. She specialized in music, digital rights and branded entertainment. Starting as an associate at the boutique law firm of Rudolph & Beer, she eventually took a partnership at Davis Shapiro Lewit et al. At both firms she structured and negotiated numerous multi-million dollar sponsorship, endorsement, branding, and live performance agreements with Fortune 500 companies and global media outlets alike.

Vivien is on the Executive Committee of She Is The Music, an industry wide non-profit, designed to empower female creators and increase the number of women working in music and, during its tenure, was a member of the Advisory Board of the USC Annenberg Inclusion Initiative, a leading think tank studying diversity and inclusion in entertainment through research and action focused projects. Vivien sits on the board of Baxter St at CCNY, an artist-run arts organization and exhibition space in NYC that supports lens-based contemporary artists, and she is a member of The UCLA Herb Alpert School of Music Board of Advisors. In January 2021, Vivien was recognized by Billboard Magazine as an “Agent of Change” for her work spearheading YouTube’s Black Voices Fund initiatives and more. Vivien has consistently been listed among Billboard Magazine’s most powerful Women in Music and in 2019 and 2022 she was named one of Variety’s coveted “New York Women of Impact” for her cross functional work in the tech and arts communities.