Bobby Borg, MCM  is a former major label, independent, and DIY recording/touring artist with over 30 years experience working along side the most respected musicians, songwriters, managers, producers, and A&R executives in the music industry. He also served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association, Interim Chairman of Music Business at Musician’s Institute in Hollywood, California, and a lecturer of music business and marketing at institutions like Berklee College of Music, University of Miami, and University of Southern California where he was awarded by students and staff as “Distinguished Instructor.” 

Borg is also the author of four widely read books: Music Marketing For The DIY Musician, Business Basics For Musicians, Introduction to Music Publishing For Musicians, and Personal Finance for Musicians and over 1,000 highly publicized magazine and blog articles for Billboard.com,Hypebot, SonicBids, Music Connection, Disc Makers, Band Zoogle, and more. Borg is the founder of Bobby Borg Consulting and his weekly YouTube Music Biz Education channel, where he helps independent artists and music business professionals turn their art into a more successful business. A life-long learner, Borg holds a BA in Professional Music from Berklee College of Music, certificates in Marketing Management, Project Management, and Instructor Development from UCLA, and a Masters degree in Communications Management (Phi kappa Phi) from the University of Southern California. He lives in Los Angeles. His website is www.bobbyborg.com. YouTube.com/BobbyBorg