The 2026 World Cup brought a renewed focus on entertainment. Tiffany Naiman, director of the Berry Gordy Music Industry Center, explores why music has become central to FIFA’s global strategy and examines its partnership with the Recording Academy.
The 2026 World Cup brought a renewed focus on entertainment. Tiffany Naiman, director of the Berry Gordy Music Industry Center, explores why music has become central to FIFA’s global strategy and examines its partnership with the Recording Academy.