Crafting Success: The Art of Professionalism in Music

Carol Perrin is the Chief Executive Officer and General Council of TGC Management LLC, the companies of Berry Gordy, founder of Motown. In this role, she oversees all business, entertainment, and financial matters for the iconic multimedia music and entertainment organization, and greenlights use of the company’s expansive IP library and all new productions.

Lauren A. Spalding is in year twenty of her career in the music industry where she started out as a publicity intern at Capitol Records the day after graduating high school. Since, her career has taken her through countless twists and turns, with the road ultimately leading to having her own music consulting company, The Spalding Company. As the one and only employee, she splits her time acting as Executive Director of FEMME HOUSE, the 501(c)(3) foundation she co-founded to create more equitable opportunity for women and gender-expansive folks in music; running the music program at W San Francisco; hosting radio shows and livestreams, facilitating panels, and creating safe spaces to address community building for BIPOC and LGBTQIA+ creatives, mental health, and the state of music industry culture; mentoring university students and aspiring creators as a part time lecturer at UCLA’s Herb Alpert School of Music; and living her pre-teen Missy Elliot dreams as a songwriter and vocalist.

Liz Heller is a tech and media innovator, entrepreneur, investor, and producer. She’s architected growth and engagement for clients such as TOMS, Product(RED), and early-stage startups and projects such as Tim Kring’s Conspiracy For Good. She has brought her brand marketing and strategic visioning to companies and organizations ranging from Microsoft, Intel, Apple, Value Retail to the LA Tech Council and LA Clean Energy Incubator. Her music career includes leadership roles at MCA, Island Records and as an EVP of Capitol Records, at the time when music, audio and the Internet converged. She oversaw artist development and shaped industry-first issues for multimedia content around monetization, legal protections, and strategic partnerships with tech and entertainment companies.

Dina Andrews is a pioneering music executive and strategic businesswoman with a lasting impact on both secular and gospel music. She launched her career at SOLAR (Sound of Los Angeles Records) under Dick Griffey, serving as A&R Coordinator, Director of Production, and International Liaison. Her behind-the-scenes work during SOLAR’s formative years helped define the globally recognized “Sound of Los Angeles.” Andrews played a key role in managing and developing the Artist Career Plan for Jimmy Jam & Terry Lewis, helping launch their multi-platinum success with artists like Janet Jackson, Alexander O’Neal, Cheryl Lynn, Change, and The S.O.S. Band. She also worked with The Whispers, Midnight Star, The Deele (featuring Babyface & L.A. Reid), Klymaxx, and Calloway. She later became General Manager for TLC, overseeing operations during their debut album Ooooooohhh… On the TLC Tip, which began their rise as the best-selling American girl group of all time. In gospel, she managed award-winning producer and artist Percy Bady from 1994–1998 during his peak as a songwriter/producer. Andrews’ career contributions have driven over $100 million in global record sales. Beyond music, she’s a dedicated advocate for civic engagement and political equity. She volunteered for Rev. Jesse Jackson’s 1984 presidential campaign, supported Sierra Leone’s Johnny Paul Koroma in 2001, and served on Mayor Maynard Jackson’s Commission on Entertainment in Atlanta to advance opportunities for Black creatives. A HistoryMaker in Entertainment, Andrews holds a B.S. in Organizational Leadership, an Honorary Doctorate in Theology, and certifications from LAAAWPPI, AABLI, and LACI/FBA. She currently serves the City of Los Angeles and leads Dina Andrews Management, Inc. and its new division, Ballast Women Enterprises, which produces socially impactful media uplifting women’s and girls’ voices.