An American icon, Fender was founded 70 years ago in a small Fullerton, California workshop and has established a worldwide influence that extends from the studio to the stage—and beyond. Everyone from beginners to the world’s most acclaimed artists have used Fender instruments, amps and gear, making the company not only a revered industry leader but a cultural symbol that resonates globally. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender’s reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage–on every stage.

In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, California, and in 1987, the renowned Fender Custom Shop debuted at the Corona facility. Known as the “Dream Factory” and home to Fender’s Master Builders, the Custom Shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including Jimmy Page, Eric Clapton, Jeff Beck, Merle Haggard, Courtney Love, David Gilmore, and Stevie Ray Vaughan.

Join Helena Ngo, Director of Artist Marketing, some of her incredible colleagues at Fender as we discuss Fender’s role in music, how they support artists with gear, product development, and marketing, and what kinds of jobs can be found all across Southern California’s music industry with Fender. Q&A and mixer to follow.