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Nov 8 2023


Lani Hall View Program

An American icon, Fender was founded 70 years ago in a small Fullerton, California workshop and has established a worldwide influence that extends from the studio to the stage—and beyond. Everyone from beginners to the world’s most acclaimed artists have used Fender instruments, amps and gear, making the company not only a revered industry leader but a cultural symbol that resonates globally. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender’s reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage–on every stage.

In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, California, and in 1987, the renowned Fender Custom Shop debuted at the Corona facility. Known as the “Dream Factory” and home to Fender’s Master Builders, the Custom Shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including Jimmy Page, Eric Clapton, Jeff Beck, Merle Haggard, Courtney Love, David Gilmore, and Stevie Ray Vaughan.

Join Helena Ngo, Director of Artist Marketing, some of her incredible colleagues at Fender as we discuss Fender’s role in music, how they support artists with gear, product development, and marketing, and what kinds of jobs can be found all across Southern California’s music industry with Fender. Q&A and mixer to follow.

Like most of UCLA Herb Alpert School of Music’s programs, this event is FREE!  Early arrival is recommended. Seating is on a first-come, first-seated basis. No RSVP required.

While Inside the Venue:

No Food or Drink allowed in the building.


This event is FREE! No RSVP required. Early arrival is recommended.


Self-service parking is available at UCLA’s Parking Structure #2 for events in Schoenberg Music Building and the Evelyn and Mo Ostin Music Center. Costs range from $1 for 20 minutes to $20 all day. Learn more about campus parking.


The UCLA Herb Alpert School of Music is eager to provide a variety of accommodations and services for access and communications. If you would like to request accommodations, please do so 10 days in advance of the event by emailing ADA@schoolofmusic.ucla.edu or calling (310) 825-0174.


The UCLA Herb Alpert School of Music welcomes visitors to take non‐flash, personal‐use photography except where noted. Share your images with us @UCLAalpert / #UCLAalpert on Twitter + Instagram + Facebook


Food and drink may not be carried into the theaters. Thank you!


The UCLA Herb Alpert School of Music acknowledges the Gabrielino/Tongva peoples as the traditional land caretakers of Tovaangar (the Los Angeles basin and So. Channel Islands). As a land grant institution, we pay our respects to the Honuukvetam (Ancestors), ‘Ahiihirom (Elders) and ‘Eyoohiinkem (our relatives/relations) past, present and emerging.