Industry Advisory Council - The UCLA Herb Alpert School of Music

Center for Music Innovation Industry Advisory Council

From our launch in 2014 to the closing of the Center in 2019, we have been wonderfully supported by our Industry Advisory Council.

Each brought a different set of talents and points-of-view in a rapidly changing environment. Each workedEma with us on programs, ideas for foresight work, and understanding of current trends.

They have been supporters of our Music 2020 Conference, events and workshops, courses, and research.

David Bakula, Nielsen Music/MRC Data, Senior Vice President, Analytics, Insights, and Research
Sam Kling, SESAC, SVP, Creative Operations
Adam Moseley, Producer, Mixer, Engineer, Composer
Joyce Szudzik, AEG, VP Digital and Social Media
Vickie Nauman, CrossBorderWorks Consulting & Advising, Founder
Chris Castle, Christian L. Castle Attorneys
Alexandra Rosen, GoDaddy, Director, Venture Forward

David Bakula, Nielsen Music, Senior Vice President of Global Product Leadership & Industry Insights

David Bakula is Senior Vice President of Global Product Leadership & Industry Insights for Nielsen Music, overseeing Nielsen’s global music industry analytics, product development, label and major partner relationships driving the overall research and client development strategy.. In this role, he leads all analytical initiatives within music for the Nielsen entertainment group. He has 15 years of analytical experience with companies such as Musicland and Universal Music Group Distribution. His core expertise includes strategic planning, business development, business strategy and analysis. Dave began his career with Musicland Group, Inc. as a Merchandise Planner and Inventory Management Analyst. Following his time at Musicland, he spent eight years with Universal Music Group Distribution’s Sales Analysis team, including the last two years as VP of Business Analysis. He joined Nielsen in August of 2008 and has been working with Nielsen clients to deliver actionable analytics and creative business solutions.

Twitter: @davebakula

Sam Kling, SESEAC, SVP, Creative Operations (UCLA EMBA)

Sam Kling serves as Senior Vice President, Creative Operations for SESAC Holdings, Inc., where he oversees the company’s growth strategies for artists affiliations, music publishers and new business opportunities within the creative community. Kling also manages the Creative Services team in London, New York, Nashville and Los Angeles, where he resides.

Since joining SESAC in 2014, Kling has installed an innovative client services structure as well as elevated the company’s affiliate roster by collaborating with some of the industry’s most significant artists, music publishers and managers. He has led the department’s strategic effort to secure songwriters and composer affiliations such as Adele, Rosanne Cash, Green Day, Kesha, Kings of Leon, Shawn Stockman, Robin Thicke, and more. Kling also spearheaded the partnership signing of publishing company Universal Publishing Production Music. Kling is also bridging the gap between the recently-launched Mint Digital Services, (a joint venture between SESAC Holdings and Swiss collection society, SUISA) and U.S.-based music publishers to ensure a smooth rollout within the U.S. Mint Digital Services administers licenses to use musical compositions in multi-territorial online music services on behalf of music publishers.

Prior to SESAC, Kling served as Vice President at peermusic, where he oversaw the independent music company’s US Pop A&R as well as Film & Television creative operations. Preceding peer, Kling served as Vice President of Film & Television for BMG Music Publishing where he managed their U.S. synchronization operations.

Kling is a T.J. Martell Foundation Los Angeles board member, a voting member of The Recording Academy as well as a board member of the Association of Independent Music Publishers (AIMP). He is a member of the Academy of Country Music, Americana Music Association, and Country Music Association. Kling holds a bachelor’s degree from the New School University in New York and an MBA from the UCLA Anderson School of Management.

Twitter: @Klingasaurusrex

Adam Moseley, Producer, Mixer, Engineer, Composer; UCLA Alpert Lecturer

Adam Moseley is a multitalented producer, engineer, mixer, composer, music supervisor, and UCLA lecturer at the UCLA Herb Alpert School of Music. Among his many accomplishments, he establish Trident II Studios in London, and he is involved in R&D with several audio and software companies and is exploring new immersive mixing in Surround Sound and Ambisonics. Adam has built an impressive reputation for his eclectic work with solos artists, bands and in film score mixing. Credits include John Cale, Wolfmother, U2, Nikka Costa/Lenny Kravitz, Beck/Jack White, Claudio Valenzuela, Lucybell, Roxette, Maxi Priest, Richard Marx, Galliano, The Cure, Kiss, Visage, Rush, Wet Wet Wet, Ketama, Buffalo Tom, Marla Glen, The Buggles, The Blow Monkeys, AJ Croce,Jose Carreras, Michael Brecker, Talvin Singh, Branford Marsalis, Vernon Reid, Bill Bruford, Tina Turner, Baaba Maal, Earth Wind and Fire, Melba Moore, Hoagy Carmichael and Georgie Fame. Film and TV credits, that include “The Big Wedding” (Robert De Niro, Diane Keaton, Susan Sarandon, Robin Williams, Amanda Seyfried , Spike Jonze’s “I Am Here, “The Americans” (FX Channel), “True Blood” (HBO), “The Son” (AMC) and the multi award winning feature movie “The Dark Valley (2014). Various other credits include film and tv mixing with Nathan Barr, Lisbeth Scott, Matthias Weber, John Cale, Leonardo di Bernadini, Andrew Gross and Joel Douek.

Joyce Szudzik, AEG, VP, Digital and Social Media

Two-time Billboard Magazine Digital Power Player Joyce Szudzik is shaping social strategy, driving business decisions and executing data-driven cross-marketing tactics across AEG. Her focus is currently driving new data connections for analyzing trends and projections, building the brand around our data story and create insights for more efficient marketing and operational tactics across the company. Szudzik leverages more than two decades of leadership experience in digital marketing. Rising through the ranks at AEG since 2003, she has been in her current role of VP Digital & Social Media since 2016.

Twitter: @JoyceSays

Vickie Nauman, CrossBorderWorks Consulting, Founder

Vickie Nauman is an accomplished and respected digital music executive who specializes in digital media and content strategy, the intersection of technology and music, and global business development. Her diverse digital experience includes starting up and running the US business for 7digital as President, North America, leading the global partnerships for wireless digital music system Sonos, founding consultancy and advisory firm CrossBorderWorks and working on projects in US, Europe and China. She also created the online strategy and service for boutique Seattle music station KEXP, and did content development for one of the first legal digital services MusicNet (RealNetworks JV) in 2001. Prior to her entry into the digital realm, she ran marketing programs and produced live broadcasts in traditional radio in the NPR network and started out at Procter & Gamble.

Twitter: @vnvnvnvn

Chris Castle, Christian L. Castle Attorneys (UCLA JD/MBA)

Chris Castle is Managing Partner of Christian L. Castle, Attorneys. The firm represents a variety of music‐related technology entrepreneurs, as well as creators in the traditional music, motion pictures and television businesses. Chris also consults on mergers and acquisitions in the music industry and advises leading international organizations on public policy matters relating to artist rights, copyright and the economic development of the Internet, including Arts+Labs. Chris has held leadership roles at SNOCAP, Sony Music, and A&M Records. He was of counsel to Wilson Sonsini Goodrich & Rosati in Palo Alto and to Mitchell Silberberg & Knupp in Los Angeles. While at A&M Records, Chris lead the label team in negotiating A&M’s groundbreaking 1994 deal for an exclusive license for A&M’s artists such as Soundgarden, Monster Magnet and Paw in Electronic Arts’ Road Rash 3DO. This deal structure became a model for the use of music in games and established the video game soundtrack as a viable use of licensed music and music videos. He has a long history of representing early stage startups in the music technology space beginning with some of the first such as Liquid Audio, Napster, and Last.fm. The firm consistently represents music‐related startups, particularly in the area of international music licensing. Chris is a UCLA triple alumnus. He graduated from both the UCLA Anderson Graduate School of Management and the UCLA School of Law, as well as with a B.A. in Political Science.

Alexandra Rosen, Cisco Systems, Global Manager

Alex leads strategic marketing partnership programs for Cisco, currently focused on music and entertainment. Her work has included putting collaboration and networking technology to work in new contexts for the top bands in the world, managing artist and tour partnerships, and telling meaningful brand stories with lasting impact. She has been connecting dots at Cisco for 7 years, from developing a proprietary social mobile app and leading a big data campaign to driving STEM, CSR and innovation initiatives for the Rio 2016 Olympics. Prior to Cisco, Alex was at Google for 3 years launching new online marketing campaigns across the different technology solutions. She has mentored early-stage startups at the Silicon Valley incubator, UpWest Labs, and most recently at the UCLA Anderson Venture Accelerator. Alex holds a BA in (Neuro)Economics and Poetry from Stanford and an MBA from UCLA Anderson.

Twitter: @leXiro