With special focus on songwriting renaissance of rock era, examination of work of greatest songwriters of post-World War II generation (circa 1952 to 1994) and those they have influenced through creative as well as practical industry guidance from current and noteworthy practitioners. Coverage of songwriting, arrangement and record production, music publishing, and record business in 20th and 21st centuries. Guest music industry professionals to demonstrate individual creative processes and discuss their paths to songwriting and their place in world of music.