Sounding a Sustainable Music Industry Future

Speakers

Jaime Nack

Presenter

Jaime Nack is a global leader at the intersection of music, sustainability, and social impact. She is the founder and president of Three Squares Inc., an award-winning sustainability agency that works with artists, music companies, festivals, and global brands to advance environmental and social responsibility. Widely recognized for her leadership in sustainable touring, events, and industry transformation, Nack supports a client roster of leading organizations including the LA 28 Olympic and Paralympic Games, Live Nation, AEG, Goldenvoice, Sony Music Group, Universal Music Group, and Warner Music Group. A proud UCLA alumna holding two degrees from the university, Nack joined UCLA’s Department of Music as a lecturer in 2026, where she teaches Music x Sustainability in the undergraduate Music Industry major, preparing the next generation of music leaders to integrate sustainability into creative and business practices. In addition to her work in music, Nack advises some of the largest companies in the world on sustainability strategy and ESG reporting, including Nike, Honda, LVMH, Starbucks, and others.

Amy Morrison

Presenter

Amy operates at the intersection of live music and sustainability, fusing her longtime expertise in the touring industry with her sustainability passion and background. At MSA, she leads a team of event and sustainability professionals, along with a growing community of music industry professionals, to move the industry toward more sustainable outcomes. 

Amy has been a trailblazer in the live music world for more than three decades, including as SVP of Marketing for Concerts West/AEG Presents, where she worked with the Rolling Stones, Celine Dion, Paul McCartney, Prince and others. According to renowned music journalist Larry LeBlanc, “Her touch is legendary, and she has unquestionably changed the way music events and tours are being now marketed.”

In 2021, to reinforce her commitment to climate action, Amy achieved a sustainability certificate from Presidio Graduate School.

Tiffany Naiman

Chair

Tiffany Naiman is the director of music industry programs and an assistant teaching professor at The UCLA Herb Alpert School of Music, as well as a lecturer in the department of musicology. She is a feminist scholar of aging and disability in popular music and a leading David Bowie scholar. Tiffany is also a film and music curator and produces music documentaries and LGBTQ films. Her scholarly expertise extends to music videos, experimental film and music, LGBTQ film and music, music documentaries, electronic dance music and popular music, music festivals, and sustainability in the music industry.

Naiman’s writing has appeared in “Blackstar Rising, Purple Rain” (2026), “The Oxford Handbook of the Television Musical (2026), “The Bloomsbury Handbook of Popular Music Video Analysis” (2019), “Popular Music and the Politics of Hope: Queer and Feminist Interventions” (2019), “Heart and Soul: Critical Essays on Joy Division” (2018),  “Enchanting David Bowie: Space/Time/Body/Memory” (2015), and “David Bowie: Critical Perspectives” (2015).

Tiffany is also a DJ and electronic musician performing under the moniker NeonGray1; Head of Music, Audio, and Performance programming at the Big Bear Film Festival and Institute; curatorial consultant for the 2025 Deep Tropics a music, arts, and style festival and the Deep Culture Sustainability Summit; Co-Curator of LA River Arts 2025 program “Kiki’ing with the River”; creator of a multiplicity of club nights and one-off musical events in Los Angeles, San Francisco, and Philadelphia; and an award-winning documentary film producer. Tiffany serves on the boards of FEMME HOUSE, The 100 Percenters, and Theatre Exile.

Program

Join us for a dynamic conversation as part of the Berry Gordy Speaker Series, hosted by Dr. Tiffany Naiman in collaboration with the Music Sustainability Alliance. This thought-provoking panel will feature David Koenig, Program Director, and Amy Morrison, CEO, Co-founder, and Board Member of the Music Sustainability Alliance. Together, they will explore the intersection of the music industry, sustainability, and social impact, offering insights into how the music industry can be a force for environmental and cultural change. From sustainable touring practices to green studio innovations, the discussion will highlight actionable strategies and the critical role of education, advocacy, and industry collaboration. Dr. Naiman will guide the conversation through the lens of music history, future-forward thinking, and social responsibility. This event is essential for students, artists, and professionals passionate about building a more equitable and sustainable music ecosystem. Don’t miss this opportunity to engage with leaders shaping the future of the music industry and sustainability.